Who are you?

Who are you?

Who are you? Dear Brand, Who are you? A Royal? Rebel? The wise old lady? The joker? The simpleton? A diva? Or a cocktail of everything One can think of? Yours truly (not for long), Audience “Who are you?” Is one of the fundamental questions humans ask. The answer...
Do you have an identity that suits you?

Do you have an identity that suits you?

Do you have an identity that suits you? Let’s rephrase. Does your brand identity suit your brand? You may say, “Duh! Yeah. What do you think?!” Yes. It should be an obvious ‘yes’. Shouldn’t that be? In reality, many companies /...