Brand Identity

CLIENT: CocoCheval, Canada  |  INDUSTRY: Lifestyle 

CocoCheval offers high quality essential oils for grooming horses. They are 100% natural. They also make accessories for equestrians, horse riders and owners.

The brand’s purpose is to connect with customers who are active, focused, open minded and competitive and are looking for natural products with less chemicals. Their core values are Care, Connection and Confidence.

The brand identity – logo, colour palette and supporting visual elements represent the core values and nature. The ear of the horse takes the shape of a leaf to communicate the use of natural ingredients. The minimalist approach goes with the simplicity of the brand.

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