Who are you?

Who are you?

Dear Brand, Who are you? A Royal? Rebel? The wise old lady? The joker? The simpleton? A diva? Or a cocktail of everything One can think of? Yours truly (not for long), Audience “Who are you?” Is one of the fundamental questions humans ask. The answer could be a simple...
Do you have an identity that suits you?

Do you have an identity that suits you?

Let’s rephrase. Does your brand identity suit your brand? You may say, “Duh! Yeah. What do you think?!” Yes. It should be an obvious ‘yes’. Shouldn’t that be? In reality, many companies / businesses don’t have identities that...
How to make a mood board and why?

How to make a mood board and why?

If you are a designer spending hours and hours to come up with a meaningful design, or sometimes never achieve one, this one is for you. If you are a marketer trying to visualise what the end result should be like, this one is for you too. If you are a layman who...