OUR BLOG
You should practice social distancing. Your brand should not!
Looks like ‘Social Distancing’ is the word of 2020. To stop COVID19 from spreading and causing further damage, precautionary measures are taken. Social distancing is one of them and is a must, at least for sometime. What is Social distancing? The definition on Merriam...
Who are you?
Dear Brand, Who are you? A Royal? Rebel? The wise old lady? The joker? The simpleton? A diva? Or a cocktail of everything One can think of? Yours truly (not for long), Audience “Who are you?” Is one of the fundamental questions humans ask. The answer could be a simple...
Do you have an identity that suits you?
Let's rephrase. Does your brand identity suit your brand? You may say, "Duh! Yeah. What do you think?!" Yes. It should be an obvious 'yes'. Shouldn't that be? In reality, many companies / businesses don't have identities that suit or represent their brands well. At...
How to make a mood board and why?
If you are a designer spending hours and hours to come up with a meaningful design, or sometimes never achieve one, this one is for you. If you are a marketer trying to visualise what the end result should be like, this one is for you too. If you are a layman who...
Why not remain just a designer?
I’ve been asking myself lately why did I start a branding and design studio? Why not continue to be an independent graphic designer, do some cool stuff and live a simple life? For a long time I’ve focused on creating trendy and cool designs. My portfolio was my first...
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